Who We Are For
Whether preschooler, school-age child, or parent – everyone can find something here that sparks the imagination. We speak to families who value shared experiences and see play as valuable time.
Growing together, playing together.Since its founding, Kreativspiel has continuously evolved – with the goal of making imaginative play accessible to all families.
Sophie Holzer and Bernhard Schneider develop the first prototypes from wood and fabric – the foundation for the Kreativspiel brand is laid.
The "Forest Adventure" series is released with five figures and a play mat. Demand exceeds all expectations, and distribution begins in selected specialty stores.
Switch to FSC-certified wood and pollutant-free paints. Packaging becomes plastic-free – an important step for environmentally conscious families.
Launch of the first interactive play instructions and an app with fantasy journeys. The community grows to over 10,000 enthusiastic families.
Kreativspiel receives the German Toy Award in the "Creativity" category. The team is planning a new series of cooperative family games for indoors and outdoors.
We are a team of educators, crafting enthusiasts, and parents who want to create space for free, imaginative play for children and families. Our products and ideas accompany little explorers and big dreamers – with attention to detail, sustainability, and the joy of doing it yourself.
Whether preschooler, school-age child, or parent – everyone can find something here that sparks the imagination. We speak to families who value shared experiences and see play as valuable time.
Growing together, playing together.Creativity is the key to new worlds. That's why we focus on open-ended play materials, craft instructions, and prompts that encourage children to invent their own stories and actively shape their environment.
Great adventures come from simple things.We communicate in a friendly, clear, and approachable way. No empty promises, but genuine invitations to participate. Our language is warm, our images are colorful – and our message is always: You can do this too!
Just start, marvel, and keep imagining.From the idea for a homemade puppet theater to a sustainable toy line – we curate and develop offerings that challenge children without overwhelming them. Every product, every contribution is a building block for more imagination in everyday life.
Toys that tell stories.We stand for quality you can see and feel. For materials that are safe and long-lasting. And for an interaction with each other characterized by respect, curiosity, and the joy of discovery.
Honest, creative, for the whole family.Honest voices about our play ideas and figures – straight from everyday life.
“My children played for hours with the self-made figures. Their imagination was truly sparked, and they even invented their own stories. Finally, toys that don't get boring after five minutes.”
Prof. Sophie Holzer, mother of two“The tips for sustainable toys really helped us. We now pay much more attention to materials and durability. The children love their new wooden figures – and I feel better about it.”
Mr. Bernhard Schneider, father and environmental consultant“The family activities from the blog saved our Sunday. The photo rally in the park was a huge success, everyone was thrilled. Finally, something that brings young and old together.”
Paula Renner B.Sc., educator and mother“I was skeptical whether digital scavenger hunts really work. But the children were so focused and also learned to work as a team. We now do this regularly.”
Mia Kirchner, teacher and mother of threeProfessor of play pedagogy with 15 years of experience in developing imaginative learning games. She leads our research group on child-friendly leisure concepts.
Graduate designer specializing in sustainable materials and child-safe forms. He designs our figures and sets with a focus on durability.
Materials scientist with a focus on freedom from harmful substances and environmental compatibility. She tests every component for safety and durability.
Experiential educator and certified play trainer. She leads our family workshops and develops new craft ideas for indoors and outdoors.
All team members work closely with families to test and further develop play ideas.